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A Comparative Study of Research Methodology: A comparison of paper based surveys delivered viadirect mail with web based surveys delivered viaemail using a sample population of engineers.
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$ 80.56
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| Item Number |
700178 |
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Item Description...
Product Description
The Internet has become a powerful tool for gatheringdata, communicating, and processing of transactionsglobally. It has also become a major market researchtool used by commercial market research firms todistribute surveys to various populations. Researchto date has focused on comparing response rate,response speed, and cost of direct mail andelectronic mail delivered surveys. This bookpresents and discusses the results of a researchstudy that directly compares response rates andresponse distributions to self-administeredquestionnaires delivered to a population of designengineers using both direct mail and electronic maildelivery media. Additional information is presentedthat discusses tests of the effects of credentials,and incentives on response rates for direct mailsurveys.
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Item Specifications...
Pages 138
Dimensions: Length: 8.66" Width: 5.91" Height: 0.39"
Weight: 0.49 lbs.
Binding Softcover
Release Date Aug 8, 2008
ISBN 3639071395
EAN 9783639071399
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Availability 100 units.
Availability accurate as of May 27, 2012 11:06.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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