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5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan
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$ 139.14
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| Item Number |
495474 |
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Item Description...
Product Description
A Japanese-American ad agency executive gives you the ins and outs of how advertising is done in Japan--a detailed, readable, fascinating report for Westerners and others who need a fast, hands-on explanation about how to reach Japanese consumers in their own land. Covering each sector of the industry and giving you knowledge that any Japanese account exec already has, Mooney explains the quirks of Japanese hard and soft sells, the use of foreign celebrities in Japanese advertising, and how copy is developed in Japanese. He also focuses on Japanese media and why it differs from media in the West. Astute marketers worldwide will find here the tools they need to get an edge on their counterparts elsewhere. Students of advertising, marketing, and international business will get a text they can use now--and a resource to keep throughout their careers.
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Item Specifications...
Pages 232
Dimensions: Length: 9.52" Width: 6.42" Height: 0.93"
Weight: 1.22 lbs.
Binding Hardcover
Release Date May 30, 2000
ISBN 1567203612
EAN 9781567203615
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Availability 100 units.
Availability accurate as of May 27, 2012 02:10.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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